Authenticity in Branding
In today’s episode, we are going to tackle the topic of brand authenticity. While it may seem lofty, brand authenticity is not nearly as complex of a subject as you may think. We see many examples of this concept every day – think Dove’s Real Beauty campaign, Zappo’s approach to customer service and company culture, or even how Oprah uses her story and her character to build her brand around herself.
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